GTM Template: Events-Only
GTM container JSON for cm_tracking event forwarding — use with manual script install (Option A).
GTM Events-Only Template
ClickMint CRO Platform — GTM Container Template Last updated: April 2026
← Back to Approach 2: GTM Serverless
What this template includes
This is the recommended GTM template for ClickMint experiment tracking (Option A).
| Component | Included |
|---|---|
GA4 Event tag (cm event tracking - serverless) | ✅ |
Custom Event trigger (cm tracking event) | ✅ |
8 Data Layer Variables (cm dl *) | ✅ |
| ClickMint script tag | ❌ — install manually in <head> |
The ClickMint experiment script is not included. You install it directly in your page <head> using Approach 1: Native Installation. This avoids the delay caused by GTM Custom HTML injection.
Configure before importing
Find and replace this placeholder in the JSON below:
| Placeholder | Replace with |
|---|---|
REPLACE_WITH_GA4_MEASUREMENT_ID | Your GA4 Measurement ID (e.g. G-XXXXXXXXXX) |
How to configure and import
- Copy the full JSON below
- Paste into a text editor
- Find and replace
REPLACE_WITH_GA4_MEASUREMENT_IDwith your GA4 Measurement ID - Save the file as
gtm-events-only.json - In GTM, go to Admin → Import Container
- Upload the file, choose Merge, then Rename conflicting tags, triggers, and variables
- Confirm the import
Template JSON
{
"exportFormatVersion": 2,
"exportTime": "2026-03-10 00:00:00",
"containerVersion": {
"path": "accounts/0/containers/0/versions/0",
"accountId": "0",
"containerId": "0",
"containerVersionId": "0",
"fingerprint": "0",
"container": {
"path": "accounts/0/containers/0",
"accountId": "0",
"containerId": "0",
"name": "ClickMint Serverless Tracking",
"publicId": "GTM-0000000",
"usageContext": ["WEB"]
},
"builtInVariable": [
{
"accountId": "0",
"containerId": "0",
"type": "PAGE_URL",
"name": "Page URL"
},
{
"accountId": "0",
"containerId": "0",
"type": "PAGE_HOSTNAME",
"name": "Page Hostname"
},
{
"accountId": "0",
"containerId": "0",
"type": "PAGE_PATH",
"name": "Page Path"
},
{
"accountId": "0",
"containerId": "0",
"type": "REFERRER",
"name": "Referrer"
},
{
"accountId": "0",
"containerId": "0",
"type": "EVENT",
"name": "Event"
}
],
"variable": [
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl event type",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "eventModel.event_type"
}
],
"fingerprint": "0"
},
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl experiment id",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "eventModel.experiment_id"
}
],
"fingerprint": "0"
},
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl experiment mode",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "eventModel.experiment_mode"
}
],
"fingerprint": "0"
},
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl experiment variant",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "eventModel.experiment_variant"
}
],
"fingerprint": "0"
},
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl outcome id",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "eventModel.outcome_id"
}
],
"fingerprint": "0"
},
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl outcome index",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "eventModel.outcome_index"
}
],
"fingerprint": "0"
},
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl outcome type",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "eventModel.outcome_type"
}
],
"fingerprint": "0"
},
{
"accountId": "0",
"containerId": "0",
"variableId": "0",
"name": "cm dl up experiment id",
"type": "v",
"parameter": [
{
"type": "INTEGER",
"key": "dataLayerVersion",
"value": "2"
},
{
"type": "BOOLEAN",
"key": "setDefaultValue",
"value": "false"
},
{
"type": "TEMPLATE",
"key": "name",
"value": "user_properties.experiment_id"
}
],
"fingerprint": "0"
}
],
"trigger": [
{
"accountId": "0",
"containerId": "0",
"triggerId": "0",
"name": "cm tracking event",
"type": "CUSTOM_EVENT",
"customEventFilter": [
{
"type": "EQUALS",
"parameter": [
{
"type": "TEMPLATE",
"key": "arg0",
"value": "{{_event}}"
},
{
"type": "TEMPLATE",
"key": "arg1",
"value": "cm_tracking"
}
]
}
],
"fingerprint": "0"
}
],
"tag": [
{
"accountId": "0",
"containerId": "0",
"tagId": "0",
"name": "cm event tracking - serverless",
"type": "gaawe",
"priority": {
"type": "INTEGER",
"value": "10"
},
"parameter": [
{
"type": "TEMPLATE",
"key": "eventName",
"value": "cm_tracking"
},
{
"type": "TEMPLATE",
"key": "measurementIdOverride",
"value": "REPLACE_WITH_GA4_MEASUREMENT_ID"
},
{
"type": "LIST",
"key": "eventParameters",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "event_type"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl event type}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "experiment_id"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl experiment id}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "experiment_mode"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl experiment mode}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "experiment_variant"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl experiment variant}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "outcome_id"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl outcome id}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "outcome_index"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl outcome index}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "outcome_type"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl outcome type}}"
}
]
},
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "page_path"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{Page Path}}"
}
]
}
]
},
{
"type": "LIST",
"key": "userProperties",
"list": [
{
"type": "MAP",
"map": [
{
"type": "TEMPLATE",
"key": "name",
"value": "experiment_id"
},
{
"type": "TEMPLATE",
"key": "value",
"value": "{{cm dl up experiment id}}"
}
]
}
]
}
],
"firingTriggerId": ["0"],
"tagFiringOption": "ONCE_PER_EVENT",
"fingerprint": "0"
}
]
}
}After importing
- Install the ClickMint experiment script in your page
<head>— see Approach 1: Native Installation - In GTM Preview, confirm
cm event tracking - serverlessfires oncm_tracking - Confirm your existing Google Tag still fires normally
- Publish the GTM workspace
Updated 4 days ago